Product Designer creating
thoughtful, intuitive interfaces.

I’m Dale, a UK based product designer with over ten years of experience. I specialise in interface design for mobile and web-based applications with a focus on simplicity & usability.

I’m currently working at WP Engine where I design some of the worlds best WordPress products including Advanced Custom Fields, WP Migrate and WP Offload Media.

Before WP Engine, I worked at BaseKit where I helped shape the future of website builders and tools to help small businesses thrive online. In my spare time I also work on projects like Design Vault and Good Aesthetic Club.