I’m Dale a UK based product designer with over ten years of experience. I specialise in UI/UX design for mobile and web-based applications with a focus on simplicity & usability. I’m passionate about design and technology and how the two can converge to create experiences for good.

I’m currently working at WP Engine where I design some of the best products for WordPress including Advanced Custom Fields, WP Migrate and 
WP Offload Media.

Before WP Engine I worked at BaseKit where I designed web applications including the worlds first fully functional mobile website builder, a commerce platform, dashboard, mobile application, and an online booking system.

Before BaseKit I spent some time working for web agencies designing everything from one-page websites to native mobile applications. Over the years I’ve also been lucky enough to work with companies like Amazon, BP, Etisalat, Fasthosts, Google, Name.com, Nationwide & Telefónica.

I also enjoy working on my own projects: Design Vault, an online library of UX/UI patterns and inspiration from real products, and Good Aesthetic Club, a curated collection of my favourite tech, homeware & carry products.

Outside of work my you’ll find me exploring new coffee places, playing video games, watching sci-fi shows & movies, tinkering with technology and taking too many photos of my cat, Pixel.

You can follow along with my work, personal projects and occasional insights into my life on Bluesky and Instagram.